Marketing

This document contains notes from lectures, class notes, readings, and compulsory textbook chapters.

Summary of all the marketing chapters covered in the exam.

Samenvatting van het vak Marketing gegeven aan de studenten TEW aan de Universiteit Antwerpen. De samenvatting is volledig en bestaat uit slides, notities en is aangevuld met het handboek.

This document consists of information from the study guide along with the lectures notes made during the course of the semester Please support my profile by leaving a review!

Test Bank For Marketing Management 5th Edition by Dawn Iacobucci Complete Test Bank

Summary of all book content that is required for the Marketing exam (MAN-BCU2008). Summary is written on the basis of Principles of Marketing, 18th edition. Authors scored an 8.2 for the first opportunity of the exam with use of this summary!

This summary is for the course Marketing, part of Business Administration Minor: Managing Strategy and Marketing. It covers the whole book: A Framework for Marketing Management from Kolter and Keller, 2015. It provides all the definitions, frameworks, processes, guidelines etc. you need to know for the exam. Achieved grade: 8.5

These 35 questions are partly made up based on lectures of marketing 2022 at RU and from summaries of the book.

In het document worden de hoofdstukken 1,2,3,5,6,7 + 19&20 behandeld. Dit is de lesstof van het vak marketing van de opleiding International business. Deze samenvatting kan gebruikt worden voor het eerste gedeelte van Marketing dat gegeven wordt in jaar 1.

This is a summary of the course Marketing, given by miss Nathalie Dens at the University of Antwerp. The summary covers the entire textbook titled Marketing. Classnotes are incorporated in the summary. The year 2021-2022 was the first year that this course was given.